July 23, 2012

'Beirut' wordmark | بيروت

The conceptual failure of design:
Here's just another word mark that reads as بيروت (Beirut). yet, one that says nothing about the city itself.
Another reductive logo to add to the pool of soulless logos that have been created to represent Beirut. This is when design fails at portraying realities such as cities_ places whose imprint is marked more by their citizens' shared experiences, rather than the remnants of images left in one's memory.

Despite all, I couldn't resist designing this word mark for my city, which I initially was intending to stencil in the city streets.

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